adidas Announces Partnership with Techno Collective H-R Berlin

adidas have announced a partnership with German music collective H-R Berlin. World-renowned for spotlighting the best upcoming talent in techno and the wider world of electronic music, the group first arose as a requiem to the club and streaming closures seen across the globe due to the COVID-19 pandemic. While clubs and ambience certainly play a role in any live music experience, founders Charly and Ori, who originally hail from Tel Aviv, sought to bring back the focus to the music itself by pr...